Your success strategy has been...

The Pleaser

You learned to succeed by being easy to be around.

Thoughtful. Considerate.

The one who made life a little smoother for everyone in it.

People told you that was a gift early on, and you believed them.

At some point the ease stopped being a choice and started to feel like the only version of you anyone actually wanted.

You might notice yourself...

  • Saying "I'm happy with whatever" more often than you mean it.

  • Swallowing the thing you actually want because it's easier to keep the peace.

  • Hearing the yes coming out of your mouth before you've checked whether you meant it.

  • Noticing when someone in the room is uncomfortable and adjust your mood to fix it, without anyone asking.

  • People tell you you're kind. You just call it being a good person.

  • You became the one everyone felt safe talking to. The one who listens, makes things easier and never makes it about herself.
  • And for a long time, the cost of that was something you could carry without noticing.

This strategy isn't the problem.

It's one of the reasons you've achieved so much.

The more you put everyone else first, the harder it becomes to hear your own voice.

You stop noticing when you've gone quiet in a conversation, that you said yes when you meant no, or that you haven't actually said what you think in weeks.

You rehearse the boundary in the shower and then laugh it off in the moment.
You tell yourself you'll speak up next time, and next time comes, and you don't.

One day you catch yourself wondering what you want for dinner. And you don't have an answer.

Not because nothing sounds good, because you've spent so long asking yourself what everyone else wants that the question barely registers anymore.

You've started wondering if there's a you under there. There is. But the strategy is running so loud you can't hear her.

Somewhere along the way...
You've outgrown the strategy that built your success.

But what replaces it when life everyone else's needs can't keep coming first?

Somewhere along the way...
You've outgrown the strategy that built your success.

But what replaces it when life everyone else's needs can't keep coming first?

Who We Are

Hi! I'm Jo.

Before becoming an Executive Coach, I spent nearly 20 years as a senior executive, Chief Marketing Officer and board director, leading teams across Asia Pacific.

Again and again, I noticed the same thing.

Women were trying to solve today's challenges using the same way of succeeding that had worked for years.

That's what led me to develop the Success Strategy framework we're exploring together today.